In 2018, building on her work to tackle food poverty among school children in Stoke-on-Trent, Carol launched the Hubb Foundation which aims to provide fun and engaging activities for youngsters, as well as nutritious meals, in a safe environment during school holiday periods.

In May of 2019 Carol took the reins as Chair of Port Vale FC, following her family’s acquisition of the League Two club. Carol has been the driving force behind the Vale’s resurgence on and off the field and helped to build the club’s reputation with its supporters and nationally within the industry. When the first Covid-19 pandemic lockdown occurred in March 202o Carol oversaw the creation of the Port Vale Community Hub which brought together club staff, the Hubb Foundation, Synectics Solutions, Summit Hospitality, the Port Vale Foundation, volunteers and local businesses. To date it has delivered more than 170,000 meals to families in need across Stoke-on-Trent.

In 2021 Carol joined the English Football League Trust Board, the charitable arm of the EFL, as an EFL nominated representative and was appointed as Chair of the Advisory Group.

Carol is committed to our local area and is passionate about the opportunities for children, young people and their families.   She served as co-chair of the Stoke-on-Trent Opportunity Area Board from 2017 to 2022.

In the Queen’s Birthday Honours 2020 Carol, was awarded an OBE for services to the communities of Stoke-on-Trent.